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E-commerce & Fashion
Scaling E-commerce Sales to ₹1.2 Crore/Month at 4.2x ROAS using Performance Max & Meta CAPI
Client: Ethnic Threads Online Store
+420%
Monthly Revenue
+180%
Return on Ad Spend (ROAS)
+110%
Conversion Rate
1. Initial Challenge:
Stagnant ad ROAS at 1.5x due to pixel data loss post-iOS 14 updates and poor product feed categorization in Google Merchant Center.
2. Execution Strategy & Blueprint:
Integrated Meta Conversions API (CAPI), optimized Merchant Center feed with GTIN/MPN data, and launched UGC video ads on Instagram Reels.
3. Final Revenue Impact:
- Cleared all Google Merchant Center account policy flags.
- Scaled monthly active buyers to 15,000+ orders.
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